Return to search

Marketingový plán vybraného podniku cestovného ruchu – reštaurácia Aura / Marketing plan of a selected company in the tourism sector- restaurant Aura

The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262220
Date January 2016
CreatorsRepčíková, Andrea
ContributorsPetrů, Zdenka, Indrová, Jarmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds