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Možnosti a hranice metody mystery shopping - ve vybrané oblasti / Possibilities and limits of the method of Mystery Shopping - in the selected area

This thesis deals with the mystery shopping, which is described from a theoretical and practical point of view. For its application in practice has been chosen area of Czech mobile operators. Telecommunications market in the Czech Republic points to a highly competitive environment. The aim of the work will be understanding and comparison of the advantages offered services and customer access levels for O2, T-Mobile and Vodafone in terms of three different clients (pensioners, students and entrepreneurs). As a result, this work should provide recommendations on what type of customer should each operator to focus the media with regard to perceived competitive advantage, and on what segment would in turn be incorporated into the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85166
Date January 2011
CreatorsRýparová, Kateřina
ContributorsBártová, Hilda, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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