In the theoretical part the thesis focus on consumer behavior and marketing research. Describes three models of buyer behaviour, main factors influencing the behaviour and the purchase decision-making proces. The second part of the thesis presents results of the primary marketing research.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9130 |
Date | January 2008 |
Creators | Caisová, Alena |
Contributors | Zamazalová, Marcela, Vávra, Oldřich |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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