Master thesis describes and analyzes the process of launching new producs of Matrx Total Results brand on czech, slovak and hungarian market. Theoretical part describes product life cycle, marketing research and marketing mix. Analytical part describes in detail prepared marketing strategy and launch process. In conclusion is an own analysis of strategy and goals fulfillment.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124630 |
Date | January 2011 |
Creators | Kočerginová, Tatiana |
Contributors | Zamykalová, Miroslava, Kolomijcová, Bianka |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Slovak |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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