This thesis describes aspects of consumer behavior in the elderly segment focused on financial products. Different fundamental concepts, relevant to the field of consumer behavior of seniors, are characterized in the theoretical part. A short description of the current offer of financial products for seniors follows. The practical part is focused on market research, data analysis of the selected segment and a presentation of conclusions that are based on the research findings. One of the last chapters of this thesis contains information on a research performed by a Czech company working in this field. The research studies financial products agreed by seniors in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81371 |
| Date | January 2010 |
| Creators | Ryznerová, Hana |
| Contributors | Hesková, Marie, Žilková, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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