Towards a utility based theory of the adoption of innovations process /

Description

Thesis (MBus) -- University of South Australia, 1994

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/78633
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:43182

Tags

Consumer behavior

Diffusion of innovations

Marketing research

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/268297
Creators	McDonald, Heath J.
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review