Title: Marketing Communication of Recently Made Ladies' Eshop Objectives: The main aim of the Dissertation thesis is to create marketing communications for recently made ladies' eshop. This main aim will be reached on the basis of marketing research. Methods: In this thesis I will be use a marketing questionnaire, which will be source for marketing communications for recently made women's eshop Activelady.cz. Results: With the help of marketing research was the properties and behaviour of women's sports were identificated, as well as a new potential women's customers for eshop Activelady.cz. After that on the basis of this anonymous questionnaire were created a few suggestions for marketing communications between eshop and customers. Individual suggestions will be provided to owners of the new women's shop Activelady.cz to improve marketing communications with potential customers. Keywords: marketing communication, marketing research, eshop
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:330125 |
| Date | January 2013 |
| Creators | Myšíková, Adéla |
| Contributors | Janák, Vladimír, Šíma, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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