The Master Thesis "Analysis of Marketing Activities of the Capital City of Prague" is mainly focused on already executed activities and campaigns which were supposed to support the incoming tourism to Prague. It presents the most important communication campaigns as well as subjects participating in marketing activities.At the end there are introduced some suggestions which may be helpful for new campaingns and activities, especially for municipal authorities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113272 |
| Date | January 2011 |
| Creators | Řezníčková, Alžběta |
| Contributors | Indrová, Jarmila, Krejčová, Klára |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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