This Master's Thesis deals with marketing activities in the General Hospital and Policlinic Lučenec n.o. The goal of this thesis is the detection and evaluation of marketing activities used in General Hospital and Policlinic Lučenec n.o. The main task of this thesis is the evaluation of the satisfaction questionnaires hospitalized patients, which the hospital does not have worked. And a subsequent evaluation of own research specialized on employee satisfaction, which brings near the aspect of hospital employee satisfaction and thereby providing insight into internal marketing of hospital. Both studies are conducted in the form of completely anonymous questionnaires. The work contains the results of research on which recommendations are addressed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199244 |
| Date | January 2013 |
| Creators | Höfferová, Gabriela |
| Contributors | Procházková, Markéta, Alexová, Katarína |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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