This master thesis deals with the marketing strategy creation in a specific company. The theoretical part of the thesis aims mostly on the marketing strategy creation process, from which a big part deals with the analytical work that has to be done. The practical part features the analysis of a particular company and in the marketing strategy creation - preparational phase. This company is a startup on the market but not on the field of corporational B2B where there is no easy to penetrate. Experienced programmers and salespeople are the competitive advantage unlike the new products and brand name on the market. The marketing strategy together with a business strategy should help together to accomplish the given goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124803 |
| Date | January 2010 |
| Creators | Korčák, Jaroslav |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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