The thesis analyzes the selected entity in tourism and explores the use of online marketing tools in its activities, in which especially their own website and official page on the social network Facebook play a crucial role. The aim of this work is on the basis of statistical data and analysis to assess the use of online marketing tools of chosen subject. On the basis of these information will be given some recommendations for improving its online marketing communications. The theoretical part focuses on the history of the Internet and the development of Internet users. Internet is compared with traditional advertising media and also some forms of online marketing are presented. The selected entity is exploring working with online marketing tools and it is analyzed their successful use.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205217 |
| Date | January 2015 |
| Creators | Parmová, Lucie |
| Contributors | Vaško, Martin, Kvítková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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