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Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Analysis of Customer Satisfaction and Suggested Measures for Its Improvement

This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224729
Date January 2014
CreatorsZatloukalová, Veronika
ContributorsNetopil, Tomáš, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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