This thesis deals with creating a business plan for starting a new company whose business is to organize courses of physical activities, exercise and simultaneously to operate restaurant in the spirit of a healthy lifestyle. The thesis includes 5 basic sections - introduction, theoretical and methodological issues, a description of the analyzed company, practical-application part and conclusion. The theorethical part defines especially entrepreneurship and its forms, the person of entrepreneur, business planning activities and in particular the content of the business plan which will be crucial for the practical part. Application part analyzes a particular company, to begin with activities before starting business, continues with market research, marketing analysis and concludes with financial plan. This thesis is intended to serve as a basis for business woman who shortly intends to implement this business.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:161854 |
| Date | January 2011 |
| Creators | Kučerová, Alena |
| Contributors | Kovář, František, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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