The Diploma Thesis deals with marketing strategy of student organisation BEST which is part of Brno University of Technology. The theoretical basis of the work focuses on the general theory of marketing. The analysis of the current situation describes in details the whole organisation. Marketing strategy was designed on the basis of marketing analysis and marketing research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241194 |
| Date | January 2016 |
| Creators | Mokrušová, Libuše |
| Contributors | Bortlová, Hana, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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