This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:226829 |
| Date | January 2014 |
| Creators | Lhota, Jiří |
| Contributors | Buchalová, Jana, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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