This thesis analyzes the e-marketing strategy of the company Europ Assistance s.r.o and compares it with its competitiors. First part of this work presents the company and its products. The second part analyzes the products and web presentation of the competitors. The final chapters then deal with the analysis of the website and communication strategy of the company Europ Assistance. Findings in the individual chapters are compared with the competitors. The thesis also includes user testing of individual company websites by users who have never seen the website. This testing provides valuable information for improving the structure and content of the site. Result of this thesis is the evaluation of the strengths and weaknesses of the e-marketing strategy of the company Europ Assistance s.r.o.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196559 |
| Date | January 2013 |
| Creators | Egert, Michal |
| Contributors | Sedláček, Jiří, Kostaš, Jurij |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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