Exploring emotional branding and online brand community by a case study of American Starbucks for Chinese

Description

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Links & Downloads

1. http://umaclib3.umac.mo/record=b2569255

Tags

Branding (Marketing) -- China

Branding (Marketing) -- Case studies

Customer relations -- China

Consumers' preferences -- China

Additional Fields

Identifer	oai:union.ndltd.org:MACAU/oai:libdigital.umac.mo:b2569255
Date	January 2011
Creators	Xu, Ming
Publisher	University of Macau
Source Sets	University of Macau
Language	English
Detected Language	English
Type	UM_THESES