by Leung Ka Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 62-63). / DISCLAIMER --- p.I / ACKNOWLEDGEMENTS --- p.II / ABSTRACT --- p.III / TABLE OF CONTENTS --- p.IV / Chapter CHAPTER I --- FOUNDATIONS --- p.1 / Company Background --- p.1 / The Software Industry and Automate --- p.2 / Automate's 、Business Model - The Virtual Corporation --- p.4 / Distribution Channel Development History in Hong Kong --- p.6 / Chapter CHAPTER II --- INDUSTRIAL ANALYSIS --- p.9 / Software Market in General --- p.9 / Internal Rivalry --- p.10 / Entry --- p.11 / Substitutes --- p.12 / Buyer Power --- p.13 / Supplier Power --- p.14 / Automate --- p.15 / Competition and new entrant --- p.16 / Threat of Substitutes --- p.16 / Buyer Power --- p.17 / Supplier Power --- p.18 / Channel - Distributors --- p.18 / Competition and new entrant / Threat of Substitutes --- p.19 / Buyer Power --- p.20 / Supplier Power --- p.20 / Channel Dealers and Resellers --- p.21 / Competition and new entrant --- p.22 / Threat of Substitutes --- p.23 / Buyer Power --- p.23 / Suppl ier Power --- p.23 / Chapter CHAPTER III --- CHANNEL STRUCTURE --- p.25 / The Product Line - A Economic Perspective --- p.25 / Market Structure and Competition --- p.28 / Before 1988 --- p.29 / 1988 -1993 --- p.29 / 1993-1996 --- p.30 / 1996onwards --- p.34 / Chapter CHAPTER IV --- GROWTH OPPORTUNITIES --- p.37 / Growth Projections --- p.37 / New Market Challenges --- p.39 / Product Line Extension --- p.40 / Chapter CHAPTER V --- CHANNEL RESTRUCTURING --- p.42 / Economic Models --- p.42 / Determination of Service Level --- p.45 / Free Riding --- p.47 / Channel Structure --- p.48 / Retail Price Maintenance --- p.49 / Vertical Integration --- p.50 / Distributor's Role --- p.51 / The Problem Child --- p.52 / Cournot Competition Among Distributors --- p.52 / Pricing --- p.54 / Push Pricing Strategy --- p.56 / Pull Pricing Strategy --- p.57 / """Push"" or "" Pull""" --- p.58 / CONCLUSION --- p.61 / REFERENCES --- p.62 / Books --- p.62 / Periodicals --- p.62
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322114 |
| Date | January 1998 |
| Contributors | Leung, Ka Ho., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 63 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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