This thesis focuses on human beauty in advertising photography. The main objective is to chart selected advertisements in the media in which the models have been touched-up by way of the software program. Another objective is to analyze opinions by way of a questionnaire-like investigation of leading Czech photographers and Czech submitters of advertisements based on the topic of human beauty in advertising photography. This work is divided up into several parts. The first part introduces the basic theoretical viewpoint in terms of body image in connection with photography and in terms of marketing communication. The next part focuses on advertising photography in the press and on the Internet. A few examples of exaggerated or unsuccessful cases of touch-ups are included. The main objective of the last part is the assessment of the questionnaires as well as the conclusions that will follow.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85254 |
| Date | January 2011 |
| Creators | Bílková, Nikola |
| Contributors | Pešek, Ondřej, Šmíd, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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