The role of educational institutions in the development of society and state economy is becoming increasingly important. The number of students in colleges and universities is growing, as well as number of universities and the education institutes are trying to be successful despite poor market conditions and get as many students as possible. Good marketing communications is a tool for universities to create a competitive advantage in the market and thus contributes to strengthening the financial situation of colleges and universities, regardless of its legal form. The thesis contains an analysis of the university market in the Czech Republic regarding the marketing point of view and type of financing particular universities. The thesis analyses the perception research of marketing communication performed by universities to appeal to their largest demographics high school students.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85278 |
| Date | January 2011 |
| Creators | Romanova, Ksenia |
| Contributors | Vávra, Oldřich, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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