The thesis describes the packaging design theory. Then describes the czech market and packaging design. In the practical part there were interwieved 6 peoople from the czech enterprise market.At the end of the thesisi there is a packagafe o criterions of a goog packaging design accoarding to the czech experts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9128 |
| Date | January 2008 |
| Creators | Lauermannová, Anna |
| Contributors | Zamazalová, Marcela, Procházková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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