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Analýza komunikace influencerů z pohledu brand marketingu / Influencer Communication Analysis From A Brand Marketing View

Influencer marketing passed through a significant development toward social media in last few years. Influencers, who are in power to influence through their channels, grew into more important part of brand marketing communication. The purpose of this thesis is an analysis of typical signs, tendencies and measurements of campaigns on certain current examples of biggest czech influencers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359837
Date January 2017
CreatorsKotenová, Lenka
ContributorsZamazalová, Marcela, Stříteský, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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