Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:135926 |
| Date | January 2010 |
| Creators | Hadrabová, Jitka |
| Contributors | Hesková, Marie, Pilmaier, Adam |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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