This master's thesis is focused on evaluation of product innovation of Johnson & Johnson company. Main objective of this thesis is to analyse new product launch campaign of COMPEED brand. Furthermore, based on outputs from own marketing research and analyses of data provided, evaluate suitability of chosen marketing strategy, find reasons why innovation was not successful and propose recommendations to achieve set goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75928 |
| Date | January 2010 |
| Creators | Nováková, Kateřina |
| Contributors | Zamazalová, Marcela, Frischová, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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