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Uplatnění marketingového řízení v podniku CANON CZ, s.r.o. / The Application of Marketing Management in CANON CZ, s.r.o.

The objective of this diploma paper is to descibe basic theoretic recurrences of the application of marketing management, to analyse the application of marketing management in Canon CZ company and to make some proposals for steps leading to the improvement in Canon CZ company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11337
Date January 2008
CreatorsSýkora, Miroslav
ContributorsEzrová, Hana, Kovář, František
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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