This master's thesis describes marketing strategy of the restaurant U Kotvy. The first chapter deals with the theoretical knowledge of marketing, marketing strategy, marketing strategy in area of services and internet marketing. The next chapter analyses the current situation in the restaurant and its shortcomings. Similarly it focuses on the marketing strategy and analysis. In the last section suggests for a proper marketing strategy and an evaluation of its benefits for the restaurant are given.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224472 |
| Date | January 2014 |
| Creators | Křížová, Michaela |
| Contributors | Kalášek, Karel, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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