This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9436 |
| Date | January 2008 |
| Creators | Havlíčková, Kateřina |
| Contributors | Vávra, Oldřich, Skokanová, Dagmar |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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