The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /

Description

Diss. (Ph.D)--Universität Bern, 2008. / In SpringerLink. Titre de l'écran-titre (visionné le 19 avril 2010). Bibliogr. Publié aussi en version papier.

Links & Downloads

1. http://dx.doi.org/10.1007/978-3-8349-8415-9

Tags

Marketing Marketing Ventes

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/624424196
Date	January 1900
Creators	Weissbrich, Dirk.
Publisher	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH,
Source Sets	OCLC
Language	English
Detected Language	English