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Marketing města Bruntál / Marketing of Bruntal

The thesis presents marketing of Bruntal. The main goal is to analyze the marketing mix of Bruntal and the secondary goal is to compile a recommendation that would support development of the city. At the beginning of the thesis there will be explained conception of municipality marketing and basic context concerning this topic. Afterwards the analysis of the most important city marketing elements (product, material surroundings, promotion and people) will be introduced. There will be conducted survey research focused on revealing inhabitant's satisfaction with life in Bruntal. At the end of the thesis recommendations and suggestions how to improve usage of the marketing mix will be given.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74794
Date January 2010
CreatorsJanochová, Markéta
ContributorsZamazalová, Marcela, Procházková, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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