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Marketingové řízení firmy / Marketing Management of a Company

This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223787
Date January 2013
CreatorsHojstričová, Ivana
ContributorsBielčiková, Iveta, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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