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Marketingová strategie elektronického obchodu na trhu software / Marketing strategy for E-commerce

This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4049
Date January 2008
CreatorsKlega, Ondřej
ContributorsStříteský, Václav, Kasan, Ondřej
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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