Marketing effectiveness in the Hong Kong insurance industry : a study of the elements of marketing strategy and their effect on performance /

Description

Thesis (M.B.A.)--University of Hong Kong, 1982.

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12305996

Tags

Insurance. Insurance Marketing research

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52017852
Date	January 1982
Creators	Brook-Fox, Clive Ambrose.
Publisher	[Hong Kong] : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.