This diploma thesis is dedicated to the marketing strategy not only from theoretical point of view, but also from practical side. The aim of this thesis is to judge and analyse the position and marketing strategy of the Habartline company, which offers a complex service with tailor made advice and installation of lighting systems. The analysis is based on theoretical knowledge describing marketing strategies, mix and the influence of other elements on the company. This thesis also assesses the position of the company within the competition as well as suggestions for improvement in the near future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74021 |
| Date | January 2010 |
| Creators | Kočišová, Dana |
| Contributors | Zamykalová, Miroslava, Hejduk, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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