Abstract
From 1992, the economy of Mainland China grew up faster, and the supply of stainless steel fell serious short of demand, the sample company will plan to produce at 2005 in China. Our research focuses on their marketing strategy in China, and bases on the research result. We conclude as below:
1. The advantage of culture different
¡@¡@The interaction between Taiwan and Mainland China is very frequently, no matter in commerce activities, political and so on. Related to other foreign companies, the Taiwanese companies get more advantage in culture parts, like same language, living situation and also avoid the culture shake, so, the Taiwanese companies could get more information than the foreign companies. But the companies still pay attention to deal with the localization.
2. The better managerial abilities
Related to local companies, the Taiwanese companies have a complete managerial system, for a new comer, it will help company to gain more performance, but the Taiwanese companies still need to keep the organization flexible to hold the competitive advantage.
3. Quality control
Related to local company, the Taiwanese companies have perfect manufacture procedure, for a new comer, it will help company to gain best quality, but the Taiwanese companies still need to develop new products continually, to hold the competitive advantage.
4. Product price setting flexible
When company sets price in China market, the price setting system should let the customers feel they had been treated fairly and reasonably, when the companies use quantity discount, allowance, payment term system, flexible price will make the customers feel more valuable.
5. Effective in promotion activities
When companies hold promotion activities, the salesman should notice the customer¡¦s feeling, they play an important role in face to face presentation, and they have to pass the knowledge and information to customers, the technical personnel and agent also can co-operate the promotion, in charge of new market development and enhance the interaction between the customers and companies.
Keyword: Mainland China, SWOT, Marketing Strategy, Stainless Steel Industry
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0721104-131045 |
| Date | 21 July 2004 |
| Creators | Lee, Chong-Wei |
| Contributors | Ming-rea Kao, Iuan-yuan Lu, Chang-yung Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721104-131045 |
| Rights | withheld, Copyright information available at source archive |
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