The thesis deals with an analysis of marketing communication instruments in the destination of Mariánské Lázně. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures, which contribute to the next development of marketing communication of the destination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153633 |
| Date | January 2013 |
| Creators | ZELINKOVÁ, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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