This thesis is oriented on communication strategy of a french hotel Saint Eloi. The goal of this thesis is to provide a reader with a complex view of the Saint Eloi's products and to show him the positive and negative points of communication strategy. The results of this thesis is a creation of a new communication strategy that could help the hotel to restrain in the competitive area and become more popular by using the new communication possibilities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74123 |
| Date | January 2010 |
| Creators | Jadroňová, Daniela |
| Contributors | Zamykalová, Miroslava, Gullová, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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