Thesis focuses on product introducing of well-established Czech company Karlovarské minerální vody, a.s. on the European market and their further development. The basic aim of this work is to create a concept of concrete marketing mix for international scope of KMV, a.s.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:80708 |
| Date | January 2011 |
| Creators | KUBÍČEK, Roman |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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