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Marketingová komunikace v cestovním ruchu / Marketing communication in tourism

The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their marketing communication. There was found out also demand of products in tourism. After analyses were prepared some recommendations for improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:52118
Date January 2009
CreatorsJUSKOVIČOVÁ, Klára
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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