The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200822 |
| Date | January 2015 |
| Creators | BLAŽKOVÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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