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Řízení marketingové kampaně v prostředí sociálních sítí a vyhodnocování jejich efektivity / Management of Marketing Campaigns in an Environment of Social Networks and Evaluating their Effectiveness

This thesis is an analysis of the efficiency of managing social media campaings of Faculty of Management in Jindrichuv Hradec, as well as a new proposal of its improvements. The first part of the thesis explains theoretical expressions on the topic above, including marketing communication, public relations, media planning and online marketing. The second chapter turn the theoretical knowledge into practice, contains of concrete activities of Faculty of Management in Jindrichuv Hradec in comparsion with its competitive faculties. Conclusion of the thesis consist of recommendations for managing the social media campaings and its further tracking of the efficiency.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197089
Date January 2012
CreatorsMichálek, Tomáš
ContributorsKincl, Tomáš, Přibil, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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