by Hung Sze Man, Joan and Man Ngar Wing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 70-72). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- INDUSTRY ANALYSIS --- p.3 / Distribution System --- p.3 / Macro Environment --- p.5 / Company Profile --- p.8 / Chapter III --- LITERATURE REVIEW --- p.11 / Chapter IV --- METHODOLOGY --- p.14 / Questionnaire --- p.14 / Interviews --- p.17 / Shop Visits --- p.17 / In-Store Participation --- p.18 / Chapter V --- EMPERICAL RESULTS --- p.19 / Factors Affecting Consumers' Choice of Stores --- p.19 / Customer Segmentation --- p.27 / Chapter VI --- INTERPRETATION OF RESULTS --- p.30 / Factors Affecting Choice of Store --- p.30 / Customer Segmentation --- p.32 / Factor Importance for Each Clusters --- p.34 / Store Positioning --- p.36 / Competitive Structure of the Market --- p.41 / Chapter VII --- PROBLEMS & ADVANTAGES OF DUAL DISTRIBUTION / Problems of Dual Distribution --- p.43 / Advantages of Dual Distribution --- p.45 / Chapter VIII --- CONCLUSIONS AND RECOMMENDATOINS --- p.49 / Service-Oriented Strategy --- p.50 / Product --- p.52 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.70
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322103 |
| Date | January 1998 |
| Contributors | Hung, Sze Man Joan., Man, Ngar Wing., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 72 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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