I deal with essential context of the value for consumers in terms of CRM (Customer Relationship Management) with emphasis on meaning for the competitiveness of the firm in the dissertation. Methodology for succesful implementation, innovation of the total concept of customer relationship management and assesment criteria to measuration of fruitfulness of implementation, innovation of the total concept of customer relationship management are the content of the dissertation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233704 |
| Date | January 2007 |
| Creators | Keřt, Radim |
| Contributors | Vaculík, Josef |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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