This dissertation, which consists of two essays, is designed to examine the dynamic trust concept in e-commerce. In Essay 1, a systematic review on online trust is conducted to gain an integrated view of the past literature on online trust. The review is conducted with a total of 116 articles and 4 books collected from a wide range of disciplines. Through the synthesis of past findings, Essay 1 reveals common theoretical frameworks and themes in conceptualizing online trust as well as important gaps that deserve future research. Essay 2 investigates unexplored research areas revealed in Essay 1 and consists of three empirical studies. The first study begins with a qualitative study to identify the major attributes of a retail Web site that are perceived to be important in facilitating consumer trust and transactions. Using the Web site's social cues, which were identified in Study 1 as one of trust-building's tactics in retail Web sites, two subsequent experiments are conducted. The objective of the two subsequent studies is to empirically examine how trust evolves over time in different online retail situations. Specifically, Study 2 investigates how the Web site's social cues created by online agents influence consumer trust, both cognitive and affective, and subsequent behavioral intentions over multiple interactions. Study 3 considers trust failure situations and examines whether the timing of a failure and post-recovery duration have influences on trust and commitment. / A Dissertation submitted to the Department of Marketing in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Summer Semester, 2013. / June 17, 2013. / Affective trust, E-trust, Longitudinal trust, Online trust / Includes bibliographical references. / Charles F. Hofacker, Professor Co-Directing Thesis; John Peloza, Professor Co-Directing Thesis; Ashley Bush, University Representative; Michael D. Hartline, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_183951 |
| Contributors | Ye, Christine (authoraut), Hofacker, Charles F. (professor co-directing thesis), Peloza, John (professor co-directing thesis), Bush, Ashley (university representative), Hartline, Michael D. (committee member), Department of Marketing (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
Page generated in 0.0015 seconds