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An investigation into brand loyalty, and the case for house brands in the emergent township market

Includes bibliographies.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/5814
Date January 2000
CreatorsOakenfull, Catherine
ContributorsSimpson, John
PublisherUniversity of Cape Town, Faculty of Commerce, Marketing
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMaster Thesis, Masters, MBusSc
Formatapplication/pdf

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