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Evaluation of new industrial product ideas : an empirical study of the new product screening model and an analysis of managers' screening behavior

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:kw52j893k
Date January 1983
CreatorsDe Brentani, Ulrike.
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationPid: 68695, Proquest: AAINK64444

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