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Návrhy marketingové strategie firmy / Marketing Strategy of Company

This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221534
Date January 2007
CreatorsTrtílková, Lucie
ContributorsGlatzová, Hana, Mallya, Thaddeus
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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