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Online Marketing in Small and Medium sized companies / Online marketing v malých a středních podnicích

Online marketing plays a significant role in business and the World Wide Web has proven to become a platform for success for many enterprises and industries. The advantages that comes with the use of the internet platform for the marketing goods and services makes it imperative for Small and Medium Enterprises (SMEs) to adopt, in order to stay competitive in the fast changing global market. The main objective of this study is to explore the dynamics of the Internet in connection with (SMEs). The case study approach is used in this study. Hence, this thesis provides an analysis of the internet marketing strategy in the company NWT a.s. and its e-shop Patro.cz. The study found that, the internet as a marketing tool can enhance customer relationship and enable SMEs in particular to maintain close contact with their customers and provide them with a compelling shopping experience so as not to lose them to other competitors.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76923
Date January 2009
CreatorsMehra, Vikram
ContributorsKrál, Petr, Štěrbová, Ludmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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