The thesis deals with the proposition of marketing strategy for the Internet shop www.babylonshop.cz. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realization of the larger number of orders. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales and regular clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:371794 |
| Date | January 2008 |
| Creators | Václavíková, Petra |
| Contributors | Hoffmann, Přemysl, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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