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Efektivita mobilní reklamy / Effectiveness of mobile advertising

In the first part mainly the basic information about the types of mobile advertising are mentioned. Important topics such as business models and comparison with other advertising media are giving a conclusion for the theoretical part, which together with case studies from czech and foreign markets gives a solution to the effectiveness of mobile marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4184
Date January 2008
CreatorsStrnadová, Marie
ContributorsKarlíček, Miroslav, Blažková, Jana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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