In the first part mainly the basic information about the types of mobile advertising are mentioned. Important topics such as business models and comparison with other advertising media are giving a conclusion for the theoretical part, which together with case studies from czech and foreign markets gives a solution to the effectiveness of mobile marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4184 |
| Date | January 2008 |
| Creators | Strnadová, Marie |
| Contributors | Karlíček, Miroslav, Blažková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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