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Možnosti marketingové orientace na trhu bioproduktů / The topic of possibilities of marketing orientation on the organic market

Diploma thesis on the topic of possibilities of marketing orientation on the organic market deals with organic farming and organic food. The first part is to get familiar with this issue. There are characterized differences between organic and conventional farming, the advantages and disadvantages of organic farming, animal and plant specifications of production, conditions that must be met if the transition from conventional to organic farming, the follow-up compliance with the conditions laid down by law. Another section is devoted to organic food and their characterization, organic certification and marketing. The practical part includes its own investigation with an awareness of consumers about organic food. The conclusion gives the specifics of organic farming and organic food, and based on the analysis and possible recommendations on marketing orientation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77769
Date January 2009
CreatorsBulová, Jitka
ContributorsKoudelka, Jan, Maňáková, Martina
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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